Behind the Brands: Countdown to the next chapter

25 September, 2013 | GROW

On Wednesday 2nd October we will launch the next phase of Behind the Brands. The details of this are top-secret until launch, but this exclusive teaser video gives a sneak preview of the campaign to come.

 

Sign up now to be the first to hear about the campaign, and read on to find out more about Behind the Brands.

Behind the Brands: The story so far

Since launching in February, Behind the Brands has mobilized more than 120,000 people to call on the Big 10 food and beverage companies to improve the way they do business.

When you asked the world’s three largest chocolate companies to do right by the women who grow their cocoa, Mars, Mondelez and Nestle listened, and committed to make sure women cocoa farmers in their supply chains are respected.

The successes achieved so far would not have been possible without the power of you! Your actions have made the companies sit up and take notice, and to start making positive changes in the food system.

The next chapter: sugar

But the story doesn’t end there. The campaign now shifts to sugar, an essential ingredient in many of our favorite brands. The Big 10 buy and produce huge amounts of sugar – but have you ever wondered where this sugar comes from?

All will be revealed on October 2nd

You have the power to create a sweeter future. Sign up now to be the first to find out which of the Big 10 companies we’re targeting – and why.

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Blog: The power of You behind the brands

Photo: courtesy United Academics

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