A desperate and largely unknown humanitarian crisis is deteriorating in the Lake Chad Basin region of West Africa, forcing millions of people to flee their homes and leaving millions more in need of humanitarian assistance. Oxfam is providing life-saving support but help is urgently needed to prevent the crisis turning into a catastrophe.
267,000 actions. 1100 photos. 60 countries. 1 ask: PepsiCo and Associated British Foods - make sure your sugar doesn’t lead to land grabs!
In November we partnered with photo sharing app EyeEm to ask you to Stand for Land by taking a photo of your feet in your favorite place and stand in solidarity with those affected by land grabs, to demand action from PepsiCo and ABF to make sure their sugar doesn’t lead to land grabs. We’ve been knocked off our feet by the response: more than 1,100 photos were submitted from over 60 countries around the world!
These beautiful images have now been used to create Oxfam's new Behind the Brands campaign graphic to push PepsiCo and Associated British Foods to take action.
Thanks to everyone who supported our Stand for Land project! Now make sure you join 267,000 other people’s voices and add your name to the petition now!
And the winner is...
It was a hard decision to choose but the winner is @Flowy:
The overall winner will receive an exclusive print by Emma Hardy from her photo exhibition “Losing Ground”, documenting communities affected by land grabs in Cambodia, AND a signed copy of the photo book “We Are Congo” by Rankin, hand-signed by Rankin himself! The four runners-up will also receive one signed copy each of Rankin’s book.
But most importantly, everyone who entered has won the chance to appear in Oxfam’s Behind the Brands latest campaign action demanding PepsiCo and ABF take action in support of land rights.
We’ll be sending the collage to the companies – and we need you to too!
Join the clamor for change – SHARE with Pepsi and ABF today! (click to tweet)