Infografía: visualizando la fiebre por la tierra

Al Kinley

Blog mensaje deAl Kinley

Oxfam Great Britain, Responsable de campañas digitales
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Explicar la conexión que hay entre el azúcar de tu Coca-Cola o Pepsi y el escándalo global del acaparamiento de tierras, que provoca la expulsión de los pequeños agricultores y agricultoras de sus tierras, puede ser largo y muy complejo.

Así que pedimos ayuda a la agencia de diseñadores gráficos Killer Infographics, quienes han convertido todos los datos referentes a la "fiebre del azúcar" en una infografía más comprensible. Los resultados hablan por si solos. Échale un vistazo, quédate con las cifras, actúa y ayúdanos a difundir la campaña. Utiliza tu poder como consumidor para alzar la voz y pedir a las empresas alimentarias más grandes del mundo que establezcan una política de tolerancia cero ante los acaparamientos de tierra.


Pide a Pepsi, Coca-Cola y ABF que lleven a cabo una política de tolerancia cero ante los acaparamientos de tierra

Más información

El lado humano del acaparamiento de tierras en Brasil


  1. and The grams to teaspoon conversion based on there being 5 g in a teaspoon
  3. A serving is defined by the company as 25 g of Ovaltine with 200 ml of semi skimmed milk
  4. This figure is based on FAO crop production figures for 2012 and includes 26m hectares of sugar cane and 5m hectares of sugar beet. Sugar cane is a much more important crop globally, and has been more commonly linked to large-scale land acquisitions than sugar beet. Sugar beet accounts for approximately 20% of global sugar production, and is linked to at least one large-scale land deal in Russia. and
  5. This data includes ‘concluded’ foreign and domestic deals , based on the Land Matrix, for sugar (both sugar cane, sugar beet and sugar no specification). The data is accurate as of 28 August 2013. See:
  6. Based on 2009 FAO “Food Balance Sheet” for Sugar (Raw Equivalent)*/E
  7. LMC International quoted in Bunge (2010) ‘Sugar & Bioenergy Overview’, presentation for investors. Note that in Brazil most sugar mills produce ethanol as well as sugar for food, and can often choose whether to produce sugar or ethanol based on factors such as current prices.
  9. See for example, CIMI (2012) ‘Violência contra os povos indígenas no Brasil 2011‘.
  10. “No Sweet Deal” (NSD)
  11. B. Lee, F. Preston, J. Kooroshy, R. Bailey, and G. Lahn (2012) ‘Resources Futures’, London: Chatham House, p.14.
  13. This data includes only transnational deals which have been ‘concluded’, based on the Land Matrix. The data is accurate as of 13 August 2013; however, the Land Matrix is constantly updated as new information becomes available. See:
  14. Based on concluded deals by transnational investors. Data is accurate as of 13 August 2013.
  15. The number of reported land deals by foreign investors in agriculture in the global South increased from approximately 35 in mid-2008 to 105 in mid-2009, an increase of approximately 200 per cent. See Figure 1, p.6, in W. Anseeuw et al. (2012) ‘Transnational Land Deals for Agriculture in the Global South. Analytical Report based on the Land Matrix Database‘, Bern, Montpellier, and Hamburg: CDE, CIRAD, and GIGA. See:
  16. W. Anseeuw, et al (2012) op. cit
  17. (page 2)
  18. Based on concluded deals by transnational investors. Data as of 28 August 2013.
  19. Based on concluded deals by transnational investors. Data as of 28 August 2013.
  20. Coca-Cola Co., “Stakeholder Engagement,”
  21. Footnote: IBISWorld (2013) ‘Global Soft Drink & Bottled Water Manufacturing’, IBISWorld Industry Report C1124-GL, P
  25. The world's largest sugar company is Südzucker AG, which had a market share of 6.1 percent in 2012. ABF’s market share in 2012 was 4.1 percent. IBISWorld (2012) ‘Global Sugar Manufacturing’, IBISWorld Industry Report C1115-GL.
  26. ABF's production figure can be found in Associated British Foods (2012) ‘A Journey Through Our Business: Annual Report and Accounts’, p.17. The percentage of global supply is calculated based on global raw sugar production of 172 million metric tonnes from Commodity Research Bureau (2013) ‘The CRB Commodity Yearbook’
  27. Global Sugar Manufacturing, June 2012 Page 30.
  28. Associated British Foods plc, “Our Grocery Brands,” (last visited 9/9/2013)
  29. IBIS World (2013) ‘Global Soft Drink & Bottled Water Manufacturing’, IBIS World Industry Report C 1124-GL, p. 25. PepsiCo states that it purchases less than 1per cent of the word’s sugar for the parent company, but could not confirm sugar purchased for its products via bottlers/franchisees.
  30. PepsiCo, “Top Global Brands,” (last visited 9/9/2013).
  31. Beverage-Digest, Special Issue: Top-10 CSD Results for 2010, p.1,